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Enjoy brand recognition and an unparalleled local reputation in the most desirable neighborhoods in New York City and Metro NJ. Clients are high-net-worth owners of luxury homes. The company has no competitors in the $50K to $80K (per project) budget niche and achieves great profitability due to simplicity of service. The company's signature landscapes can be installed quickly, easily, and with minimum supervision
Urban clients are attracted to the company's modern landscaping style that combines elegance and practicality. Word-of-mouth referrals, local popularity, and online geographic targeting ensure a constant stream of quality sales leads. Currently, demand exceeds capacity and the owner is highly selective in accepting new work. Generally, clients in exclusive neighborhoods will only work with established local companies. As proof of local work, the company built a portfolio of 150 local projects ranging from new builds to historic brownstones. The portfolio showcases the quality of work and guarantees entry into this exclusive residential market.
The company is positioned for dramatic growth in both size and higher price range. Demand can be increased in multiples by adding online advertising channels like Google Ads and Instagram. The current owner of retirement age is not tech savvy.
Reselling high-margin products (currently custom-made only) like garden furniture, garden structures, outdoor kitchens, etc. can become a new revenue stream. E-commerce resell can be added to leverage website views.
Currently, the company has 3 crews consisting of subcontractors (1099) and in-house. In addition, there is a loyal network of 3rd party service providers that ensure labor availability. Work is all year round given that most of the work is hardscape that can be installed throughout NYC winters.
After 15+ years in business, the owner is retiring and moving away to be with family. The new owner will hit the ground running armed with a catalog of customizable designs and a product/price list that can be easily converted into customer quotes. The huge portfolio of work will instantly establish the new owner as a local service provider.
This is a great opportunity to enter the market at the top!
16-year Operating History
The company was founded when the owner identified a gap in the market for the design of multi-functional, urban outdoor spaces.
High Value of Works in Progress
This turnkey acquisition will include a high project pipeline with an estimated value of $460,000* (*As of 6/30/2022 but could vary at the time of acquisition).
Portfolio of Work
The business boasts a significant portfolio that comprises over 150 successfully completed projects throughout Manhattan, Brooklyn, and metropolitan New Jersey across a wide range of property types - from new builds to landmark brownstones.
Excellent Bolt-on Acquisition
Due to its flexible business model and the success it has garnered to date, this business presents an ideal bolt-on acquisition opportunity for existing landscaping businesses, related industries, or businesses that desire to add landscaping design and installation services to their service capabilities.
No Weekend Work
The business operates five days a week, from Mondays to Fridays, between 7:00 am and 5:00 pm. This allows the owner to maintain a good work-life balance while enjoying the rewards of running a successful business.
Exceptional Track Record
Known for creating awe-inspiring urban sanctuaries for residents living in the city, its proven designs hold strong market appeal and offer seamless integration for its clients. As such, its project creativity and innovation have resulted in excellent client acquisition through organic word-of-mouth referrals.
Reliable and Professional Subcontractor Network
The business has nurtured a comprehensive list of skilled and well-informed subcontractors and tradespeople who align perfectly with the business's high standards of excellence. Consequently, this network also plays a pivotal role in maintaining excellent talent retention.
Diversified Product and Service Offering
The business provides a flexible product offering that is fully customizable to its clients. Each product and service has specific price points, which allow clients to understand its transparent pricing.
Exceptional Brand Reputation
The reputed business and its corporate identity are easily recognizable in the market due to its strong presence on Houzz's resoundingly popular platform. It has also fostered an impeccable reputation for its service excellence within the local market within which it operates.
The business operates in a niche market without any competitors. As the local provider status is crucial for its target client base, the lack of a local presence presents a significant barrier to entry for newcomers. The high-end clientele, with substantial discretionary spending, has shown resilience to macroeconomic fluctuations, and their spending patterns remain unaffected by economic ups and downs.
Enhance online visibility by incorporating Google Ads and Instagram.
Include the resale of products, such as outdoor furniture, accessories, outdoor structures, outdoor kitchens, etc., which are currently only custom-made.
Introduce a storefront or an e-commerce platform (drop-ship) for reselling items.
Incorporate a stand-alone landscape design service.
Diversify your services with interior and facade work.
SBA Pre-Qualified! The owner is willing to carry a note - the amount to be determined.
Installation manuals, product, and price lists. Training by owner for four weeks. Owner staying on beyond four weeks for training can be discussed.
Retiring and relocating to be with family.
